About Us

At Naaz by Nazia, we believe fashion isn’t just about looking good — it’s about showing up, being seen, and stepping confidently into your community.

When I first moved to the United States in 1999, my biggest challenge was fitting in. I often felt caught between two worlds — wanting to embrace American culture while staying true to my roots. It took me years to realize that the most beautiful thing about this country is how deeply it values authenticity. Staying connected to my culture didn’t set me apart — it made me Shine!

That realization became the heartbeat of Naaz by Nazia.

We created this site for women who are busy building careers, raising families, and juggling countless responsibilities — yet still want to stay connected to their roots and show up with pride. Whether it’s a networking event, a family celebration, or a community gathering, we want you to feel empowered to leave your comfort zone, mingle with confidence, and express your identity through beautifully curated fashion.

As a mom of three and a working woman myself, I know how easy it is to put ourselves last. I also know the power of a compliment — the way one beautiful outfit can shift your mood, elevate your energy, and make you feel unstoppable.

That’s why Naaz by Nazia brings the best of Pakistani designer fashion directly to you. We’ve shopped across multiple brands, handpicked the most elegant and versatile pieces, and created a space where modern women in the U.S. can shop effortlessly — no hours of scrolling, no guesswork, just confidence.

Our mission is to make fashion functional, meaningful, and empowering — because when you feel good in what you’re wearing, you’re more likely to show up, speak up, shine and represent in your community.

Naaz means Pride — and that’s exactly what we hope to bring into your wardrobe and your life.

www.naazbynazia.com is owned and managed by Fonaali International Corporation. A Global platform for Pakistani Luxury Fashion. Featuring Inclusive, Embracive, and Conscious Curation.

Curated by Nazia Khan. Headquartered in Upland, CA.